Retool Yourself – Digital Ethnography
Smart-phone Enabled Digital Ethnography at PBIRG’s AGM
Discovering that breakthrough insight that catapults your campaign to new heights is possible. And it often comes after incorporating new methods – how you gather, analyze or interpret your data – in with your existing methods as a retooling of your research machine. “Retooling Research” is CarbonSix’s modus operandi and we perform it by cleverly repurposing techniques proven successful in other industries, while always remaining rooted in more traditional social science research methods, to provide a new lens through which you can discover market insights. CarbonSix is the pharmaceutical industry’s thought leader on Digital Ethnography and will share our expertise at PBIRG in a few weeks.