Retool Yourself – Digital Ethnography
Smart-phone Enabled Digital Ethnography at PBIRG’s AGM

Discovering that breakthrough insight that catapults your campaign to new heights is possible. And it often comes after incorporating new methods – how you gather, analyze or interpret your data – in with your existing methods as a retooling of your research machine. “Retooling Research” is CarbonSix’s modus operandi and we perform it by cleverly repurposing techniques proven successful in other industries, while always remaining rooted in more traditional social science research methods, to provide a new lens through which you can discover market insights. CarbonSix is the pharmaceutical industry’s thought leader on Digital Ethnography and will share our expertise at PBIRG in a few weeks.

(See the Video Here)

CarbonSix Pharmaceutical Executive Column Announcement:
Pharmaceutical Executive Magazine Showcases CarbonSix Brand Positioning Expertise

It’s a common trap in brand positioning that we see pharmaceutical marketers fall into time after time. Campaigns are steered off course and ultimately derailed because they fail to clearly articulate a drug’s essential brand advantage. In the April issue of Pharmaceutical Executive magazine appears a column authored by CarbonSix’s Matthew Smith guiding you on how to avoid falling into the trap by using research to establish a firm grip on the business opportunity and then grounding it properly within the brand strategy. See Matthew's Article here.

CarbonSix Early Pipeline Announcement:
CarbonSix Brings Relief to the Mounting Pressure in Your Pipeline

The pharmaceutical industry is about to receive unprecedented access into the everyday lives of their customers through a cutting edge market research tool that uncovers insights beyond focus groups, two-way mirrors and in-person interviews. CarbonSix (C6) announces a licensing agreement of the Over the Shoulder® (OTS) technology platform, a smartphone-enabled, digital ethnography tool that serves as a portal through which research participants share what’s happening as it happens to reveal a new level of insight into their thoughts and behaviors. This is meaningful innovation that presents forward advancement for pharmaceutical researchers and marketers!

(See it in action here)