CarbonSix Frequently Visits:
We spend lots of time in the “big five” – Great Britain, France, Germany, Italy and Spain. But to keep insights fresh, we also delve into less-mined areas like Sweden, Ireland and the Netherlands.
Meeting Regional Challenges:
Despite a unified EU, many countries still have complex individualized regulations and guidelines for conducting research. We know the ins and outs of these variations, and navigate them efficiently to provide cost-effective research in less time.
Outside of the UK, physician respondent pools tend to be small. We constantly monitor our sample partners to keep our qualitative data relevant and fresh.
Subtleties of governmental health care systems demand a high-level of knowledge. Our moderators and interpreters have the regional expertise to communicate these nuances into our resultant data.
Partners & Affiliates:
Unlike our “big-box” large-firm competitors, we hand pick the best facilities in every market – we’re not restricted to using a local office. We’ve spent years vetting our European partners and have developed very close working relationships with them. They are as smart, dedicated and creative as we are.
In global research, the insights are only as good as the translators. Our translators are outstanding. Quirk’s article “Lost in Translation” notes the the fine line between consistency/standardization and cultural relativity. We brief, our moderators watch some US interviews and then we brief again. When appropriate, we personally supervise on the ground. Unlike many firms, we don’t rely on moderator’s notes. We use their input to understand local nuances, but CarbonSix strategists do the analysis.
We periodically tour each of our partner facilities in the EU, to make sure they are upholding the same standards we keep in our own Chicago group rooms. I’ve become so familiar with the EU that I’ve even married a European! – Erika Bohl, Senior Strategist