The CarbonSix Process 

We understand that market research is an integral part of the development, testing, and marketing of pharmaceutical products and medical devices. But these days, a lot of market research is focused on buzzwords and "new methods" that sound hip and fresh, but may not yield sound business direction. We use market realities and proven fundamentals as a platform to innovate upward into modern methodologies that reflect current trends and utilize up-to-date technology.

Our multidisciplinary team brings decades of specialized industry experience in pharmaceutical and healthcare research design and execution, the behavioral and physical sciences, and business strategy. We draw inspiration from this experience, but are never satisfied with simply resting on past accomplishments.  

Sound analysis, strategic insights, and an eye for the unexpected approach keep us moving meaningfully forward.

Select a focus of our process below to find out more about it:

  • Social Science Rigor Social Science Rigor
  • Next Gen Healthcare Next-Gen Healthcare
  • Creativity Creativity
  • Go To Market Experience Go-to-Market Experience

  • Our firm has a history of innovating methodologies from the earliest days of modern market research.

    We know how important it is to start with sound science and statistical accuracy before drawing conclusions that will be used to drive a business.

    We have research award-winning Ph.D.s, clinical trial veterans, social psychologists, economists, statistical analysts, and global business experts. And they're well-rounded learners - we hire great people who have an eagerness to learn new things. Our team members have incredibly diverse experience that ranges from classical art history to music theory to modern social media trends and culture. These are learners. Thinkers. Researchers, in the very truest sense of the word. They're excited by finding out new things, and have a drive within them to find the newest truth, the most meaningful insight into our clients business problems.

    Standing on the shoulders of historic market research foundations laid by Rensis Likert, Paul Lazarsfeld, Hans Zeisel and others, our firm has continued to lead innovation through our founders Leo J. Shapiro and George Rosenbaum, all the way down to our current president, Dr. Margaret Mueller.

  • We help build generational healthcare brands. The next generation is now.

    The marketplace is changing at a dizzying pace. Long-standing ways of communicating with customers are becoming obsolete as new methods crop up monthly. Sales force tactics are undergoing a complete revolution. And physicians, providers, payors, and other healthcare professionals are speaking directly to one another like never before.

    Next-generation agents and products need to get their positioning right from early pipeline through launch to maximize market potential. We have experience from launching dozens of global brands - and our industry experts understand the new complexity. We're embracing the change and moving ahead of the pack to deliver actionable business insights early in the product development lifecycle, when sound business strategy is both most critical and most rewarding.

  • It's easy to collect data from a study.

    It's harder to get good, clean data. And it's harder still to see inside that data, to what is really happening below the surface of the numbers. Those underlying insights are the keys to your complex healthcare business issues - not the numbers. Market research data that collects dust on a shelf doesn't drive your business. Our insights live within your organization, and point the way forward.

    We hire people with the ability to look at problems through a creative lens - the ability to go beyond the obvious, and move through to meaningfully innovative solutions. Our teams may borrow methodologies from other business categories, such as CPG or Jury Research, to reveal a new facet of a biotech or healthcare trend. Whatever the research problem calls for, our analysts deliver, with an enterprising spirit that distinguishes our firm from common data mills.

    We're ready to undertake projects of unusual importance or difficulty, and venture into uncharted territory to lead our clients to new places and market spaces.

    Get to know us and see how creative we can be for you.

  • Research is nice to have. Strategic research is a business advantage.

    Strategic research gathers insights to inform specific decision-making, and links those insights to actions that create business opportunities. Our senior staff has decades of experience building go-to-market strategies, and are actively involved in every project we take on at CarbonSix.

    We've strategically partnered with global healthcare brands from early pipeline through brand launch and beyond. Our clients return to us again and again because we've been there with them, offering guidance through their most difficult research problems. With our experience comes an efficiency that gives our clients a jump on the competition - we clearly define business objectives at the outset of our research, and apply insights on the back end to get there. We discover the strategic questions that need to be answered before wasting valuable time and resources going too far down a research pathway. In early pipeline strategy, those efficiencies can translate into improved market share, size, and long-term potential.

    We understand your business. Visit our Case Studies page to find out more about how we've helped companies like yours explore the uncharted edges of the market and claim new brandspace.